Marketing automation is the operation of processing marketing actions through an automated system. This will allow the execution of multiple marketing tasks in an easier, faster and organized fashion.

Marketing automation platforms like Brainstorm Automate allow businesses to manage their marketing campaigns and activities effectively by:

1. Saving Time: Brainstorm Automate allows you to perform multiple actions in an efficient way by reducing the time usually consumed in manually handling those tasks.      

2. Optimizing Resources: Brainstorm Automate allows you to reduce the cost and efforts you put on human and technology resources.  

3. Centralization: Brainstorm Automate allows you to operate and manage all your digital channels and marketing tasks from one place without the need to handle each individually.

4. Integration: Brainstorm Automate allows you to integrate with other applications and platforms seamlessly without the need for any manual handling.

5. Lead Profiling: Brainstorm Automate allows you to create detailed profiles and scoring for each of your leads based on their behavior such as email engagement, links clicked, goals reached, automation triggered and more.

6. Personalization: Brainstorm Automate allows you to tailor your marketing campaigns and content to individual users’ characteristics, preferences and behavior. Personalization increases engagement, conversion and retention.

7. Lead Nurturing: Brainstorm Automate allows you to manage and nurture your leads as they move through your funnels – from the moment they step-in to the time they convert.

8. In-depth Analysis: Brainstorm Automate allows you to track and measure the performance of all your assets, campaigns and content to the highest level of granularity.

Marketing automation is a great tool for any type or size of business. Be it a large manufacturing corporation or a small local shop, a startup SaaS or a global NGO. Each business can take advantage of the many features available for them on the platform and use them according to their needs. Brainstorm Automate was in fact conceived with that flexibility in mind and developed to offer marketing automation with the utmost simplicity to make it easy for anyone to use it.  

Migrating your data from other automation platforms or database sources is seamless with Brainstorm Automate. We integrate with thousands of third party apps using native connectors and synchronization tools with Salesforce, Hubspot, Zapier, Pabbly, KonnectzIT, Integrately, SyncSpider, Shopify, WordPress, Zoho CRM and more. Some companies have very specific data transfer requirements that may need our technical team to develop a customized integration solution at a very reasonable fee.

Some factors to consider when switching platforms include:

Setup and integration
One of the most critical items that is often overlooked by companies is the initial investment for onboarding. Read the fine print carefully. There are many tools that require significant time and/or cost at setup. Reviewing these details manages your expectations about the process, and helps you avoid choosing a tool that requires more technical expertise than you have on your team. If you know you need a simple tool, or one that requires little effort to setup, make sure to take this into consideration. The right tool will be one that strikes a balance between setup costs and time, price, features and service.

Cost
Many marketing platforms offer a low-cost, entry level package to win new clients who may not be ready or able to invest much. Even with these low-cost packages, it’s important to consider your current and projected marketing needs when choosing. As your company grows, you could lose time and money switching to a new platform or adding tools because the larger packages are beyond your budget or don’t meet your needs. Some major factors to consider when evaluating the features and volume you may need now, and in the future, include: 1) number of contacts, 2) number of outbound emails, 3) number of users, 4) number of domains and pages you’ll want to track, and 5) marketing per impression (ex: limits on your popups or landing page views to a certain number per month).

Support
It would be hard to argue that anything matters more than support. Having a team readily available to address your needs is critical for any service provider with whom you do business. Every minute you spend waiting on service is a minute taken away from being able to make timely deliveries to your clients. You need a marketing automation service provider that understands this and will respond to your requests as quickly as possible.

Technology
You want to provide the best marketing services to your clients. In order to do that, you need the best marketing software. In this competitive environment, you can’t settle for less. Choosing the right software is similar to the process of buying a big ticket item, like a house or car. To get started, make a list of the features you need, the “nice to haves”, and what you may need in the future. Compare different platforms and find the software that meets or exceeds your requirements. You can use sites like g2crowd to read reviews and see side-by-side comparisons of software platforms.

Of course not!

Despite its robust capabilities, Brainstorm Automate is designed to be the easiest marketing automation platform anyone can use. Brainstorm Automate is intuitive and super simple to setup and operate. Even if you have no experience in marketing automation or similar platforms before.

Additionally, and throughout the process, our success managers and support team are there to help you on Live Chat. Brainstorm Automate also has a dedicated Help Center that includes tons of resources, video tutorials and support documents available for you to check and learn on your own.

Brainstorm Automate is the only adaptive marketing automation platform. We offer you the ability to choose the features that you need and change them as you grow.

Here is a quick summary of how Brainstorm Automate is different from any other marketing automation platform:

• • Unlimited contacts: With Brainstorm Automate, you can have as many contacts as you want. You only pay for the messages you send to them. While with others, price is based on number of contacts regardless of your engagement with them.

  • Flexible plans: You can build your own plan using only the features you need with Brainstorm Automate. However, with others, you are forced to take bundled, more expensive plans including features you might not need.

  • Easy-to-use: Brainstorm Automate is an intuitive and easy to learn platform (under 5 hours), while you need a minimum of 20 hours to getting familiar with the other platforms.

  • Unparalleled support: Brainstorm Automate takes pride with its 98% customer satisfaction. This is due to a devoted, friendly and personalized support provided to all users regardless of their subscription level. Others offer premium support only to top-tier plans.

To find out more about our plans and pricing, click here.

Definitely YES!

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